Marketing Project Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Project - Assignment Example The major competitors of this company are Passions of Paradise, Sunlover Reef Cruises, the Diving Cairns and Pro-dive Cairns. All the four companies offer almost similar services which ranger from Scuba Diving, Live Aboard diving to deep sea diving and site viewing. Thus, most of their target markets are Local tourists and tourists from the neighbouring nations. Passion of Paradise among other competitors that quicksilver cruiser faces offer a relatively limited range of products and thus the fact that quicksilver cruises offers a wide range product keeps it ahead of competition. This report generates the details necessary for the company to compete in the Queensland area by offering a unique product line that is desirable by tourist for neighbouring countries. The focus is on customers from Hong Kong and the development of a plan of analysis that details the unique nature of this East Asian market, how Quicksilver Cruises can best market to this demographic group, and how the develo pment of a comprehensive marketing plan will help them to be successful in this endeavour for the long term. Quicksilver Cruise operates in the highly competitive tourism industry within Queensland, Australia. Being on the coast, the company offers a product line that is appealing to many types of tourists, particularly those from the Hong Kong region. As the company is in a particular genre with many other businesses, however, it must focus on carving its own unique niche within the market. To accomplish this objective, the company has been working hard over the past years to develop unique tours and water sport offerings that others in the region are not currently offering. In addition, the company does have a focus on attracting tourists from nearby regions. Of particular interest at this time is the Hong Kong market. Hong Kong itself represents a unique opportunity for Quicksilver Cruises to market an area of the

Labeling theorists Research Paper Example | Topics and Well Written Essays - 1250 words

Labeling theorists - Research Paper Example The use of word such as criminal, thief or felon influences deviant behavior of individuals an aspect that result to increasing cases of crimes in the society. Based on its argument that the criminal justice system is limited in its effort to restrain unlawful conduct, the labeling theory has been criticized for its failure to explain serious offences that occur in the society. Some individuals indicate that by terming other people as criminals is not appropriate and the labeling theorists should use specific words such as rapists, murderer or child abuser (Mann et al, 1999). On its part, the cultural deviance theory indicates that the cause of criminal behaviors among the lower class is due to conformity to the prevailing cultural norms. On their part, the individuals in the working class commit criminal activities in their efforts to respond to cultural norms within their own class. Apart from the labeling theory and cultural deviance theory, this paper seeks to discuss another the ory than tends to avoid stereotyping individuals in the criminal justice system. Strain theory on its part indicates that a crime is a function of the conflict between the objectives that are focused by individuals and the strategies they can adopt to legally achieve them. The theory indicates that ones class plays a major role in obtaining their goals which are the same for all people. As the result, individuals at the lower class, feel anger, resentment and experience frustration an aspect referred to as strain (Piquero and Miriam, 2000). Strain can either be structural or individual. Structural strain indicates the process within the society that affect the way one sees his or her wants. For example lack of adequate regulations or social structures may result to change of ones perceptions. On the other hand, individual strains entail the pains and frictions that are experienced by individuals in their efforts to look for ways to satisfy them. Once the lower class members

Ethics and law in business and society Research Paper

Ethics and law in business and society - Research Paper Example Ethics represents the doctrine related to moral philosophy, which incorporates systematic, defending and recommending concepts that further intend to segregate between the right deeds and wrong deeds. The anthropomorphic view reflects about the human behavior of following an order under the enforcement of lawThis view is generally adapted by individuals and entities as a phenomenon of natural pride for being able to provide a meaning to their world. Ironically, the underlying fact is that human beings pertain to be the actual source of morals and ethics. Therein, imposition of laws to raise the ethical standard of human beings is often contravened with skeptic arguments concerning its effectiveness. One such example had been the enactment of Hippocratic Oath, which has continued in the recent phenomenon, with the enactment of the Sarbanes-Oxley Act 2002. The Sarbanes-Oxley Act 2002 has been enacted to protect the investors, who invest in the form of securities by refining the accurat eness and trustworthiness of the company’s financial disclosure. This law was basically enacted in retort to the frequent reporting of accounting scandals in early 2000s, especially drawing from the inferences in the Enron case. Correspondingly, this particular law complies with a motive similar to that endured in the Hippocratic Oath to raise integrity and moral values amid the medical professionals and the physicians for practicing medicine with truthfulness, but in the paradigm of accountants and auditors in the 21st century context (Newsome & Wilson, 2006; Tyson, 2001). Although these two laws deal with different realms of professionalism, while the effectiveness and complete realization of the intended virtues of Hippocratic Oath in raising the moral values of medical practitioners remain dubious (Stern & Papadakis, 2006; Gilman, 2005), the effectiveness of Sarbanes-Oxley Act is implying the same for accountants and auditors has also been a subject of major concern. Henc e, the focal point of the discussion henceforth is not to differentiate between these two laws but is rather confined to critically examine the roots and the effectiveness possibilities of Sarbanes-Oxley Act 2002 as a measure to stimulate moral understanding and develop conscience within accountants and auditors to avoid instances such as Enron’s collapse in the future. This essay, in precise, thus intends to discuss about the public policies associated with the Sarbanes-Oxley Act 2002 from a critical viewpoint. History of the Act Public Policy Prescription Section 302 of the Sarbanes-Oxley Act 2002 reflects about the financial reports that need to incorporate certain certifications to prove its accuracy, transparency and legitimacy. The policy further stresses on the fact that it is the responsibility of the financial officers to review the report before signing their agreement to the disclosed facts, in order to ensure that the report being framed does not entail ‘Mat erial Untrue Statement’. Eventually, the signing officers are considered as solely responsible for the internal controls of a company and thus, the only enforcer to accounting integrity. Correspondingly, Sarbanes-Oxley Act 2002’s section 401 incorporates the policies associated with the financial disclosures. In accordance to this particular section, the financial statements being published must be accurate. Furthermore, these financial statements must incorporate ‘Material Off-Balance Sheet’ transactions or liabilities. The commission here is basically required to conduct a detailed study on the ‘Off-Balance Transaction’. According to the policies of Sarbanes-Oxley Act 2002 mentioned under section 404, the issuers must publish information concerning the scope along with the adequacy in the annual reports. Eventually, the section 409 of the concerned act focuses on the responsibilities of the issuers to inform the public on immediate basis per taining to any change(s), which occurs within their financial

Total Quality Management in International Business Essay

Total Quality Management in International Business - Essay Example Gerber views quality from the definitional perspective in that quality is the top priority of the company and serves a generic marketing strategy for promotional purposes. The company uses quality to solidify the firm’s brand value. The company wants the logo Gerber baby to be associated with the highest quality standards. Based on Gerber’s trajectory during the 20th-century quality has been a critical success factor that has helped the company become the industry leader in infant care products. When quality is used to define the product line of a company and the product’s the firm offers are in reality superior to the competition an enterprise has a great formula for success. Quality at Gerber has become so important that the company seeks feedback from a variety of stakeholders including the customers, suppliers, and employees.2. Gerber Corporation realized since its inception that quality could provide the company with a competitive advantage due to the importance parents place in the care of their creatures. The business integrated quality into the manufacturing processes in order to create greater consistency and reliability in the quality of the firm’s products. Gerber has benefited from using teamwork in the quality assurance process. The use of teamwork allowed the company to spread quality functions from departments to being used throughout the plant. The human resources practices that encouraged teamwork help the firm achieved synergy. Synergy in the workplace occurs when the whole is greater than the sum of its parts (Schermerhorn & Hunt & Osborn, 2003, p.174). Another technique that has helped Gerber achieve quality improvements is getting frontline employees involved. The floor workers are the individuals that at times have the greatest insight into quality control problems because they are the ones that see the production lines with their own eyes day.A strategic move that improves quality in the company was the implementation of managerial incentives for quality performance.

The influence of economic and political forces on environmental policy Assignment

The influence of economic and political forces on environmental policy development - Assignment Example s, scientists, farmers, ranchers, and climatologists agree that there is urgent need to avail enough water for the purposes of harnessing the agricultural potential of Texas. Even with the rains coming to Texas in the near future, the meteorological department warns that the process of desertification shall go on for more than a century into the future. This is a worrying trend given that Texas comes only second in agricultural production behind the state of California. There are several political and economic issues which should be addressed on this front. While this is a campaign plan, the issues are real and affect all Texans on equal measure. First of all, besides worrying about the conditions of their lawns and gardens, Texans should be aware of the fact that drought affects agriculture with far-reaching effects. The drought increases the cost of inputs of production translating to higher prices for products to the final consumer. The loss of agricultural productivity will not only affect Texans; the rest of the country will have to compensate for the slowing output through higher prices and raised taxes. Scientists have predicted that it is almost inevitable for drought conditions to manifest in Texas (Kelly, 2009). The rainfall models and history for this state and concluded that desertification is eminent. Producing over 50% of the cotton and over 30% of the wheat in the United States, Texas is an agricultural pillar that should not be left to wither. The year 2011 saw to a loss of $3.18 billion in the combined cotton, hay, wheat, sorghum, and corn. Ranchers in the same year had to transport cattle to water points, fetch water and transport it to the cattle, or lose their businesses entirely. In the livestock sector, a total loss of $2.06 billion was recorded. The agricultural sector in general lost at least $8.7 billion in 2011. These costs continue rising as the drought persists in its ravaging (Lauren & Scott, 2011). Another economic issue adversely

Decline in Trade Unionism and Strike Activity Coursework

Decline in Trade Unionism and Strike Activity - Coursework Example For decades, trade unions have played an important role in Europe as organizations that work to provide common goals for workers, offering traditional functions to its members such as collective bargaining, organized strikes, and support for unfair dismissal. In the UK, for example, the â€Å"Trade Union Congress† (TUC), which is an organization of British trade unions, was founded in 1868, and has since then, become a powerful institution in industrial relations.Trade unions have been commonly associated with strike-related activities since the 11900s but the instances of trade unions and strikes has evolved and changed dramatically since this period (Aligisakis, 1997). Participation in trade unions and strike activity are considered to be two important aspects of industrial relations in any country.   In the majority of European countries, trade unionism and the level of strike activities has experienced a continuous decline since the 1980s. Over the last three decades, a series of global changes have weakened the power of trade unions. These changes are responsible for the decline in trade unionism and fall in strikes, and the reasons for these changes will be explored in this paper. Attempts will also be made to examine whether any relation exists between the decline in trade union membership and strikes. Before embarking on discussing the issues mentioned above, one should look at the trend in trade unionism as well as strikes in European countries, particularly in Germany, France, Great Britain, and Sweden, as this is essential in finding out the relationship between the decline in trade union membership and strikes. These countries have been chosen as they represent the widest spectrum of industrial relations.

Strategic Leadership in a Changing World Essay Example | Topics and Well Written Essays - 3000 words

Strategic Leadership in a Changing World - Essay Example Henry Ford recognized the fact that the company can use the right technology to avail quality cars to the public at an affordable price. With an efficient production line, Ford manufactured many cars at lower costs. The company relied on innovation to become the most successful car-producer in the U.S (Niemann 2013, p. 2). Today, the company aims at delivering the world’s best cars, utilities, and trucks, including a lineup of vehicles that are more sustainable in how they make them and how they operate (Niemann 2013, p. 4). The company depends on its employees to deliver its mission that includes building great products that contribute to a better world (Niemann 2013, p. 4). The company abhors sustainability by adopting strategies and goals that minimize environmental impacts, including reducing contribution to climate change (Niemann 2012, p. 5). Moreover, the company plays a role in developing and implementing solutions to the global water challenge (Niemann 2012, p. 5). The company enhances vehicle safety by giving customers peace of mind and making the world safer by developing advanced safety technologies and making them available across a wide range of vehicles (Niemann 2013, p. 6). As such, the company continues to gain competitive market advantage by reducing the environmental impact of our products and facilities, supporting positive social change, and ensuring economic viability for long-term growth (Niemann 2013, p. 7). Indeed, Ford Motor Company manufactured the best-selling brand in Americ a where it sold more than 2 million cars in 2012 (Niemann 2013, p. 4). Moreover, the company introduced six new choices of electrified vehicles and by March 2013, the company was the second leading seller of these vehicles in America with a 15 percent of the hybrid sales. However, it is quite notable that Ford Motor Company faces strategic issues and options in the global market and in the motor vehicle