Levis Jeans

Executive Summary Levis is facing an uncertain proximo on many fronts and new chief operating officer Phillip Marineau has a toughened problem on his hands. He has been passed a business with steadily declining gross sales and an eroding sh ar of its traditional market. The future(a) financial conjure of the fellowship is in turmoil and the CEO is caught between having to shake off between cost and differation strategies. It is recommended that if Mr. Marineau fills to restrain the 25 and under crowd, the Levis party will hurl to embrace internet technology. Levis is underestimating the costs and challenges associated with technology investiture and its impact on its relationships with its retailers and suppliers. Levis will have to accustom an aggressive effort to vamp its use of technology in efforts to capture the youth demographic. This write up will overcompensate and analyze the problems Levis ar presently facing and intrust recommendations in further detail just about my suggestions to go for for further future success. Problem Statement thither are many major(ip) problems that the company is facing. The most important find the CEO is facing is lack of direction, or the inability to take away a segment and aggressively go after it. (Adults Vs Younger). at that place needs to be a clear vision of where the company wants to head.

It needs to cater to the adult niche or go full out for the younger generation and perhaps key in on what is good today, an idea that made Levis a success years ago. The stand-still in vision has caused a trickle d own effect of problems for the Levis company! . These problems include: major recent re-hauls of financial standings with lenders, brand is on verge of spend with company and trademarks as assets. Loss of traditional market share. sales are decreasing year to year. Brand is regarded as for the senior generation Levis is distributed in retailers that are currently experiencing declines in sales (JC Penny, Zellers etc) .Distribution is bottlenecked...If you want to get a full essay, cast in it on our website: BestEssayCheap.com

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