Consumer Behavior

Consumer expression Stephanie M. Smith MKT/435 June 28, 2012 Richard Ford Consumer Behavior A guest in a busy segment store walks about for an hour carrying the same two dresses. some(prenominal) dresses argon very interchangeable in style and color. both(prenominal) dresses are the latest fad, but a sales mortal has to interview why the serviceman obstruct not make a decisiveness. The man has some elements to admit before he makes the purchase. The man will make out to consider the style of the woman for whom he is purchasing the dress. He whitethorn consider the price of separately dress. The man can make up consider whether the woman will like one occasion over the other. He may consider similar dresses seen at another popular store. all(a) of the considerations the man can make are a physical body of consumer behavior. Understanding why a customer will or will not buy, which busisness he or she buys from, and whether he or she will ret urn to an initiation is what drives a business. Consumer behavior is a key element of marketing.

Consumer Behavior and market Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and tend of products, operate, experiences, or ideas to satisfy require and the impacts that these processes have on the consumer and order (Hawkins, Best, & Coney, 2007, p. 6). Consumer behavior can debate some brainstorm to the way a consumer makes a decision about a fibreicular product or service. The mind process behind a visit to a true store or a website is also a part of consumer behavior. Organizations w! ant and need to manage about how a person decides to use certain services or products. The same organizations essential know what thoughts or feelings aliment customers away. The knowledge of consumer behavior influences how a company markets to current and potentiality customers. Consumer behavior relates directly to marketing. Marketing revolves around what the customer needs and what will satisfy the needs. strike and...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay