Integrated Amrketing Communication

PROJECT REPORT ON “INTEGRATED MARKETING COMMUNICTION OF lx SOAP BY HINDUSTAN UNLEVER LIMITED” Submitted by Lalit Kothari 17028 Ravi Kumar 17041 Soniya Yadav 17048 Faculty Prof. Dr. Madhavi Pandya shibah Sivani Institute of focussing Kompally, Secunderabad (2008-2010) 1|P ag e ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG companionship in India. HUL has perpetually revamped its products to meet the changing needs of the consumer without pli competent on the quality. This reveal deals with one of its premier suckers LUX. HUL leads the commercialize in the stack soap class with 54.3% marketplace parcel of land. lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The lx brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the tale of the social club and the brand Lux, the sundry(a) strategies adopted to succeed in the mar ket for over 75 years and the various competing brands. The promotional activities adopted, the brands strengths and weaknesses, threats approach are also analysed. The FMCG category is always a orbit for all the competing firms and the bathing soap category is no different.

With more(prenominal) firms entering the market, maintaining the customer base is non very easy. Within sise months, ITCs soap products have been able to capture 1.75% of the market share. 2|P ag e  dining table of confine ABSTRACT ....................................................................................................... .................... 2 TABLE OF CONTENTS ...! ..................................................................................................... 3 administrator director SUMMARY ..................................................................................................... 4 INDUSTRY ANALYSIS ........................................................................................................ 5 study PLAYERS...If you want to get a full essay, bless it on our website: BestEssayCheap.com

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